EAA Studio Firenze

Located within Florence’s historic urban fabric, the Magazzini Generali complex belongs to a lineage of 19th and early 20th century commercial infrastructures that marked the city’s transition from mercantile hub to modern European center. Conceived as spaces of storage, exchange, and circulation, these general warehouses embodied a pragmatic architecture that was robust, rational, and closely tied to the flows of goods and capital, reflecting a broader Italian tradition of industrial and logistical buildings that have gradually been reinterpreted for contemporary cultural and creative uses.

Today, this layered context provides a fitting ground for the launch of EAA Studio Firenze. Occupying a space shaped by histories of movement and exchange, the new office positions itself not as an insertion but as a continuation, reframing the Magazzini Generali as a site of intellectual production rather than material storage. In this setting, EAA extends its practice into Florence by engaging with the city’s dense architectural memory while cultivating a working environment that is open, collaborative, and outward looking, transforming a former infrastructure of goods into a platform for ideas, dialogue, and design.